Film director and screenwriter Richard Curtis has joined forces with Sir John Hegarty, actress Freida Pinto and actor Chiwetel Ejiofor to help launch the Global Goals for Sustainable Development campaign.

As part of the initiative they will help to promote 'The World's First Global Cinema Ad Campaign', #WeHaveAPlan, which will be screened in more than 30 countries across the world. Curtis commented 'I would love everyone to get behind the mission to make the Goals famous. We are targeting every website and billboard, every TV and radio station, every cinema, every community, every school and every mobile phone network with the task of carrying a simple message about the Goals for the seven days after they are launched'.